Archive for December, 2010

Why Kelowna B.C. is the best advertising deal in the country

Where can you have close to 100,000 people see your ad for less than $25/day?
If you guessed Kelowna B.C. you are correct. When taking into account traffic numbers, Billboard rates in the Central Okanagan are some of the lowest in the country. Compare these traffic counts and rates:

Hwy 97 – West Kelowna near Boucherie Rd.   August daily impressions 100,000
Billboard cost – $725/month or less than $25.00/day

Spadina Ave. – Toronto August daily impressions 48,000
Billboard cost – $16,000/month or more than $530.00/day

Toronto is over 20 times the cost for about 1 /2 the exposure. If you are selling Rolex you may want to be in Toronto… but if you are Tim Horton’s the market consumer is the same . There is approx 1.6 of them per car. Imagine you are a family restaurant in Kelowna wanting to use outdoor advertising. After your initial print, production and design charges (less than $1500) your monthly cost is a fraction of the cost of other cities to reach a greater number of people.

Book your space early and negotiate a renewal option. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Money making ideas from your billboard

Here are 3 money making ideas from your Billboard.

1. Create a unique spin offering something no one else does. You should have a clear simple message and spend time building a strong brand. It should communicate what is different about your company (statements such as good customer service or great prices are things the customer already expects and therefore not unique.)
A unique quality could be something like:
“All you can eat chicken wings – free with every meal”
“We walk your dog while you a shop at our store…  “
or  “Buy your kitchen cabinets from us and we will completely repaint your kitchen for  free”

2. Reach as many people as possible at the lowest cost/impression. The most important element of an ad campaign is to use the power of numbers reaching the greatest number of people at the lowest possible cost. In the Central Okanagan part of British Columbia for example, a well located billboard can reach over 100,000 viewers in a single day for less than 25 bucks. You will not find that exposure in any other ad medium. We are talking about the impact of a 24 foot wide sign, not a classified ad in the newspaper.

3. Use a Billboard to drive consumers to your website. Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.
I was recently trying to reach another billboard company that operates in Western Canada. Their name is clearly posted on the bottom of their signs in other provinces. After much effort I was unable to locate them by doing a Google search . I wonder how their sales performance is?

Read more about these and other advantages of billboard advertising at BCbillboards.ca

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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The Advantages of Outdoor Advertising

Highway Billboards are the most highly recognized form of outdoor advertising

Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more.  It is estimated that there are more than 40 types.

There is no remote control to turn off a billboard. Commuters and local travelers may pass your billboard over and over again during the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Consumers usually travel the same route every day creating the opportunity for multiple viewings by your target audience.
Another advantage of billboards is that they are very large stand alone ads unlike newspaper or other media which are surrounded by editorial, photos etc.
Another major consideration in any ad campaign is cost.  According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
According to the Advertising Association of America 72% of those polled say they are exposed to “too much” advertising.
Television ranked highest at 83%. Internet ranked second at 73%.
In the same survey, only 26% of people said there was “too much” advertising  in Outdoor Media.

96 of Canada’s top 100 advertisers include Outdoor Advertising in their media mix.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Use a Billboard to drive traffic to your website

I can think of no better way to drive traffic to your website than using a Highway Billboard. If someone is not online they are likely out of their home commuting to work, shopping or visiting friends. I love it that a billboard is one simple very large advertisement for your company. It is the same simple message everyday and a great way to impress your name and website address into the minds of the commuter on a daily basis.

Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.

In our opinion you should be in 2 places:

1. The internet… With a great website that is well optimized

2. Outdoor advertising. A billboard drives people to your website at very a low cost per viewer.

With technology gains how do you know where to advertise? My advice is to find advertising that you know will benefit you. That means paying money for actual numbers. For example you can buy ads on Google based on the number of times viewers click on your ad. Similarly traffic counts on most highways are a known number based on the provincial government statistics (ever see those little black cables across the road and wonder what they are for? …they are recording the number of vehicles that pass on any given day)

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people* view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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