Why having a Billboard is Important to Your Business

The conventional means of advertising, i.e. TV, Radio, Yellow Pages, Magazines, is falling by the wayside in this generation of new technology and constant high activity. This means that a business needs to find new and more effective ways to market themselves and build their brand recognition. Advertising on billboards can give you the best of both worlds. Advertising with BCbillboards.ca will give you a niche for your business design, will target a high concentration of viewers for a comparably low cost, and will combine your website address with the advertisement so your customers know where to find you.

There are more Canadians on the road now than ever before, and within the Okanagan BC, there are over 100,000 people on the roads every day. That gives your 24/7 billboard an extremely high viewing for less than $25. Money well spent, with a long lasting and permeating effect. There is a hub of activity in the Okanagan, particularly on the highways coming in and out of Kelowna and area – BCbillboards offers ideal billboard placement from Enderby to the South Okanagan, and extending out to Highway 3.

Billboard advertising is on the upswing, as more and more businesses are taking advantage of consumers on the roads. Technology has also made it easier for billboards to be created with less expense. Our increased capacity for digital printing has made advertising on billboards accessible to small businesses and non-profit organizations.

One of the most important and outstanding factors in the advertising world right now, is marketing for your website. Optimizing and driving consumers to your website is the single most important thing you can do for your business.

Here are some facts as to why connecting billboard advertising to your business website is so important:

  • In the U.S. there are currently more mobile subscribers than TV & Internet subscribers combined.
  • Mobile web access (hand held devices) will surpass PCs by 2013.
  • Canadians lead all countries in engagement and online usage, on average we spend 42 hours online each month.
  • Canada is the highest penetrated country in terms of Internet usage.
  • Online videos watched by Canadians grew 123%, translating into an average of 263 videos per viewer, per year. (More than half of those watchers are over the age of 35)
  • 97% of Canadians online in 2009 conducted a search.
  • 48% of Canadians are on Facebook

A one year contract with BCbillboards.ca will bring you over a million views. Contact us today.

 

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