Archive for Billboard Advertising and Your Website

Why having a Billboard is Important to Your Business

The conventional means of advertising, i.e. TV, Radio, Yellow Pages, Magazines, is falling by the wayside in this generation of new technology and constant high activity. This means that a business needs to find new and more effective ways to market themselves and build their brand recognition. Advertising on billboards can give you the best of both worlds. Advertising with BCbillboards.ca will give you a niche for your business design, will target a high concentration of viewers for a comparably low cost, and will combine your website address with the advertisement so your customers know where to find you.

There are more Canadians on the road now than ever before, and within the Okanagan BC, there are over 100,000 people on the roads every day. That gives your 24/7 billboard an extremely high viewing for less than $25. Money well spent, with a long lasting and permeating effect. There is a hub of activity in the Okanagan, particularly on the highways coming in and out of Kelowna and area – BCbillboards offers ideal billboard placement from Enderby to the South Okanagan, and extending out to Highway 3.

Billboard advertising is on the upswing, as more and more businesses are taking advantage of consumers on the roads. Technology has also made it easier for billboards to be created with less expense. Our increased capacity for digital printing has made advertising on billboards accessible to small businesses and non-profit organizations.

One of the most important and outstanding factors in the advertising world right now, is marketing for your website. Optimizing and driving consumers to your website is the single most important thing you can do for your business.

Here are some facts as to why connecting billboard advertising to your business website is so important:

  • In the U.S. there are currently more mobile subscribers than TV & Internet subscribers combined.
  • Mobile web access (hand held devices) will surpass PCs by 2013.
  • Canadians lead all countries in engagement and online usage, on average we spend 42 hours online each month.
  • Canada is the highest penetrated country in terms of Internet usage.
  • Online videos watched by Canadians grew 123%, translating into an average of 263 videos per viewer, per year. (More than half of those watchers are over the age of 35)
  • 97% of Canadians online in 2009 conducted a search.
  • 48% of Canadians are on Facebook

A one year contract with BCbillboards.ca will bring you over a million views. Contact us today.

 

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Billboards and Social Media

Marketing with billboards is a diverse, powerful, and versatile means to advertise and build your company brand. Now, more than ever, there are limitless possibilities to bring traffic to your place of business – including your website or social media page. Most businesses and causes within the Okanagan have a website and a social media page to compliment their business growth; marketing these online sources is easy to do with a BC billboard campaign.

Connecting with consumers can be a challenge when you only have a few seconds to grab their attention with an informative billboard for your ad campaign. A web address is quickly becoming one of the easiest ways for a customer to contact your business; therefore, outdoor billboards partnered with a website is a surefire way to increase traffic to your site and business. Website addresses are often easy to remember and simple for the driver passing your billboard to access for later.

Engaging consumers by providing them with the means to remember your ad campaign and your name is vital to the growth of your social media campaign as well. The social media sites that power your business are fuelled by the online traffic brought to your website or page by the  search for your business – it’s a circle of connection – one aspect powering the other – bringing you and your business the benefits of your brand being recognized and easily found within the online community. Driving past a billboard and seeing a clearly defined website address is a precursor to being able to search the name and find the website and social media pages. This action on the part of the linked-in consumer brings views from thousands of secondary consumers, and generates hits for your online campaigns. It is a powerful, yet simple step to take in the modern way of building a brand and attracting attention to your unique business.

Businesses widely spread throughout the Okanagan have benefited from this diverse creation of opportunity – marketing their websites on popular highways through Kelowna, Osoyoos, and Enderby; and throughout the beautiful cities of Pentiction, Oliver, and West Kelowna. Representing your business with a BC billboards ad campaign is deciding to put the wheels in motion for building your brand and taking advantage of the connectedness of the new world of social media and technology gains.

Contact BCbillboards.ca and get started on driving traffic to your online source today.

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The Power of Billboards and Your Website

Today, the most powerful medium for attaining or dispensing information is through the internet. Today:s generation has been brought up on it, previous generations are just as skilled and apt at weaving their way through it, and the upcoming generation will make its’ claim on it through every sort of device imaginable. At your every reach there is a possibility of connecting to what is right in front of you, or what is thousands of miles away. It has become our home base, our place of community, knowledge, and freedom. And when it is also our place of business, the need to inspire traffic to our business website is undeniable.

Web traffic to your site is crucial to your business prospering in this day and age, you need it to grow, to develop, to stay afloat within the world of technologically fuelled success. Finding new ways to reach millions of people very quickly, has been the business of billboard advertising for decades. Now, with the internet, billboards make it even easier to get the traffic you need to your website.

One of the most effective ways to bring traffic to your website is through billboard advertising. It takes but a moment for someone to register a website address, in fact, it is what your customers will look for. Driving, biking, or walking past a billboard with a catchy look and a website address will be successful in branding your business in the most simple, yet effective way.

Kelowna, and the Okanagan in general, has a strong business community. We strive to enhance our community with a prevailing sense of local support. Placing a billboard through BCbillboards.ca within the Kelowna area will bring not only more support to your business, but will also drive the community-minded customers to your website. Making a statement by proclaiming a simple web address for a local business can make all the difference to your success.

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Use a Billboard to drive traffic to your website

I can think of no better way to drive traffic to your website than using a Highway Billboard. If someone is not online they are likely out of their home commuting to work, shopping or visiting friends. I love it that a billboard is one simple very large advertisement for your company. It is the same simple message everyday and a great way to impress your name and website address into the minds of the commuter on a daily basis.

Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.

In our opinion you should be in 2 places:

1. The internet… With a great website that is well optimized

2. Outdoor advertising. A billboard drives people to your website at very a low cost per viewer.

With technology gains how do you know where to advertise? My advice is to find advertising that you know will benefit you. That means paying money for actual numbers. For example you can buy ads on Google based on the number of times viewers click on your ad. Similarly traffic counts on most highways are a known number based on the provincial government statistics (ever see those little black cables across the road and wonder what they are for? …they are recording the number of vehicles that pass on any given day)

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people* view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Billboard/Website – The Perfect Marriage

I was visiting my nephew recently and commented on his beautiful Hi-Def TV. Two things caught my interest…every time a commercial came on, he switched to another channel remarking that he doesn’t miss any of the second show because the TV package will buffer another channel for up to a full hour. That means that it is recording a 2nd channel of your choice and therefore allows you to go back and see what was showing 20, 30 or a full 60 minutes ago. My nephew doesn’t watch advertising…EVER. The other thing I noticed is that the number on the channel we were watching was something like 921. I said, “Do you get 900 channels?”. “Yup something like that and I watch way too much TV. It’s less than a hundred bucks a month though.”

Another cousin of mine doesn’t even pay for satellite TV as he bought a Hi-Def system in the US and just plugged it in.

Oh and by the way, my nephew estimates that his yellow pages books are used maybe twice a year. All else is found online. He recently renovated an entire basement suite: plumbing, wiring, drywall, everything he did himself…having never done it before. He simply researched each subject online, read about it and then did it. My nephew is 27 years old with a wife and daughter – a typical family in the new and changing world of massive technological shift. Get with the future and forget about advertising in traditional media.

To their credit the Yellow Page industry is going virtual and does have online search engines for finding phone numbers, pizza, etc. I wonder how much paper goes into making phone books even for one small City – I estimate a small forest. By the way, don’t buy stocks in pulp and paper companies.

In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC). People may be involved in activities such as shopping, attending fitness clubs, or driving to and from school or work.

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

by Jim Wannop

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