Archive for Business Branding

Powerful Brand Building with Billboards

Clever design combined with a clear and simple tag line makes a brand easy to remember. Building your brand is essential to bringing customers back to your business time and time again. Tag lines, when they are short and clear, are there to get people to remember a certain brand. If you have a strong logo and identity, that is often enough to bring customers to your door – because of the recognizable brand.

With billboard advertising there is a very short amount of time to capture the attention of your audience; and there are certain principles that help in attracting and keeping that attention for as long as it takes for your billboard design to deliver it’s message. Some of these principles of design are not utilized by many advertising companies – this creates a campaign that will not serve it’s purpose. Even subtle errors in design can make all of the difference to whether or not your ad campaign will attract the consumers you are marketing to. If the design of the ad distracts away from the content then you lose your audience and the billboard campaign collapses. The designers that work for you in the design centre at BCbillboards understand all aspects of clear and effective billboard design, and will create an ad campaign with a clearly communicated message – a simple, clean, readable design that shows exactly what you have to offer in a balanced layout for all to see.

When you want to capture attention and build your brand, there is no better option for reaching a high number of consumers within a short period of time – for a cost much less than other forms of advertising. Contact BCbillboards.ca to start building your brand and create an effective ad campaign.

 

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Billboards for Small Business

If you want to grow your customer base and build your brand as quickly as possible, one of the best options for small business owners is advertising on billboards. Building your brand is of utmost importance  when trying to start up a new business and gain clientele. When your small business is trying to reach your target market effectively, and in the most cost-efficient way, advertising can be a game of guessing who your brand has reached and how to measure your impact. With billboard advertising you can be sure of the high-impact of views your brand will receive – due to traffic counts and the placement of BCbillboards, your brand will receive the attention it needs.  The cost of billboard advertising in the Okanagan is one of the best advertising deals anywhere. With the large and constant audience a billboard receives, you will be sure that your small business will be getting the attention it deserves. The more visibility, the better; and high traffic counts in key locations will ensure high visibility and maximum exposure.

To attract new customers and focus on your market, you need to create a campaign that is effective and eye-catching. BCbillboards.ca will help you create the advertising campaign that will get you to the next level of success in your business. Creating impressions in the mind of the public is what will link your customers to your business. Outdoor billboards provide this opportunity for building your brand and expanding your clientele throughout the Okanagan, South Okanagan, and beyond. Summer is the perfect time to start your brand building campaign because as the traffic soars your advertising impact increases. By advertising with billboards now, you will further the progress of your small business quicker and more effectively than using any other means of large scale advertising.

Contact us at BCbillboards.ca to get help with branding and be on your way to a successful small business.

 

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Building your Brand

Your personal brand is how consumers recognize you, it will bring customers to you, and it will remind them of your products. Your brand is who you are, what you stand for, and what you will be known for. Therefore, the process by which you build your brand and make it yours – it is extremely crucial to make it the heart and soul of what your business stands for. From the imagery and logo design to the tagline, BCbillboards will help you with your branding – building a creative and strategic brand that makes the difference to your business. BCbillboards will help you be in control of the impression that you make with your brand, bringing the customers that you want to your business.

BCbillboards is in the business of building public awareness for your brand, making certain that advertising with BCbillboards will increase brand recognition and brand loyalty. Our billboards are placed within high traffic areas on the highways of BC, helping you market your business in areas that are determined to be best for your brand profile – allowing for repeated exposure to your target audience. This gives the public an immediate access point to recognize and reach your business every time they connect with your brand. Billboard advertising creates the opportunities for building brand recognition with a high traffic ad campaign, designed with the needs of your customers and your business in mind.

Contact BCbillboards.ca  and get the exposure you need.

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Effective Billboard Design

Is a Billboard a great marketing tool or a big waste of money?

It can be both really, depending on your design. Next time you drive past some billboards, notice the features that grab your attention and see which advertisers you remember. Now how do you reach them? Just for fun do a Google search of the names that you recall. If you find one of them easily and quickly, then go to their website. Is their website easy to navigate and is it easy to contact them? If you were able to get this far that company is doing all the right things; effective billboard design, brand awareness and easy to remember website optimization.

From here of course you also need a great website.

Do they get the message
? A simple image that speaks a thousand words can get the message across instantly whereas a poorly thought out ad can be a huge waste of money. I loved the image of the kid in the bleach commercial holding an ice cream bar and leaving it melting on the shoulder of the man seated in front of him at the ball game. He realizes it is melted and just leaves it there…on the guys white shirt.

Very effective with little dialogue. The right message in the right place generates sales.

For billboard design ideas visit our website at: www.BCbillboards.ca or call us at: 1-800-795-7525

By Jim Wannop

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