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Kelowna, West Kelowna, Vernon, Enderby, Osoyoos Billboard Advertising

Looking for quality, effective billboard advertising within BC? Vist BCbillboards.ca for valuable information.

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Why Billboard Advertising Rates in Kelowna can be Expected to Rise, and Why Locking in your Rate is a Great Idea

There are many Highway billboard signs at the entry points to Kelowna; however, there are very compelling reasons why we can expect higher billboard rates in the future. It is really a matter of supply.

Firstly the number of signs will gradually decline. We predict at least one half of all the signs in West Kelowna will disappear to development over the next 10 years. Traditionally, billboards have been placed almost exclusively on native lands. There are now much more favorable leasing possibilities on these lands and this will spell the elimination of many existing signs to make way for development.

Secondly, Kelowna billboard rates are currently just 5% to 10% of the cost of larger markets such as Toronto or Seattle. If you’re selling Rolex watches there is a unique value to a metropolitan market. Tim Horton’s customers however are the same everywhere but Billboard rates to reach them vary drastically across the country.

Thirdly, growth in the local economy means higher traffic counts and a larger number of advertisers wanting space.

Fourthly, the industry at large is based on traffic counts. Kelowna currently has the lowest rates in the country when based on the cost / impression (motorist). Rates will more accurately reflect traffic volumes ( and will rise) as limited availability becomes an issue.

And finally, there is a steady increase in the number of National advertisers wanting a presence in Kelowna and a shrinking supply of billboards. The result will be higher prices.

Book your space early and negotiate a renewal term. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information visit our website: www.BCbillboards.ca or give us a call at: 1-800-795-7525

By Jim Wannop

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Billboard Advertising, the Oldest Profession Known to Mankind?

A friend and I hit the road last summer and went on a wonderful tour of Turkey followed by our own on- foot week in Paris. Now I would love to go on about Paris because if you haven’t been, you need to spend some time there just to eat. From Paris we moved on to Istanbul and made our way around the western part of Turkey to the ancient City of Ephesus. It is truly one of the great ruined cities of the western world. Ephesus was inhabited by the Greeks as early as 1000 BC. Among the gems inside Ephesus are the House Of Socrates and The Library Of Celsus (one of the 7 Ancient Wonders of The World).

The City spans over 3 km. The roads leading to the main part of the city are still in excellent shape as they were built from quarried limestone. Ephesus was a port city and travelers arrived from the west by ship bringing their goods to the massive market complete with buyers stalls … much like today’s trademarts. The on site tour guide made a point to show us an amusing feature on the side of the roadway leading to the great City.

Etched in the limestone which you couldn’t miss if you were walking – (I’ll bet they were walking… what do you think?) was the earliest billboard known to man . Was billboard advertising then the earliest profession known to man ?.. Well not really because the advertisement is believed to be for the local brothel to describe the services of the oldest profession known to man . It had all the features of excellent billboard design….a simple image and how to get there…See for yourself:

BCbillboards

There is a heart, a cross, a woman’s head, a left foot and cash illustrated. Loosely translated it says turn left at the cross road where you can buy the love of a woman. The curve is the woman , the foot means left… as in just ahead on the left side.

The point is, if you are in any business, you need to advertise. Use simple images of what you have to offer, why you are unique and how to find you. Then place them on the roadway leading to your business.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop



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