Posts tagged advertising in the Okanagan

Why Choose BCbillboards.ca for your Billboard Needs?

Finding the right billboard company to meet all of your needs for your advertising campaign can and should be found in one company. There are many aspects to designing a billboard that make it effective, eye-catching, and worth your money. At BCbillboards we provide our customers with an exceptional business experience, making your time and financial investment a priority with what we do. We have the least expensive locations, with the highest number of views in Canada. Our experts will help you build your brand and your campaign strategy whether you are a small business or an established business. Building your brand with visual information that is concise, creative, and makes an impression upon the viewer is how we will attract attention to your ad campaign and keep it there. We are on your side, working for you, and helping you produce results – including graphic design and production of the ad. This is our specialty. Rest assured, your ad campaign will have the advantage of experts in the field creating your ad.

We have billboard placement throughout the Okanagan Valley, including the areas of Kelowna, West Kelowna, Osoyoos, Oliver, Penticton, South Okanagan, North Okanagan Vernon, Enderby, and along Hwy 97 & Hwy 3. The billboards in these areas have high-impact, high viewings throughout the year.

Our billlboards are engineered for safety and strength; being durable and able to withstand the elements in all seasons is necessary. BCbillboards also has a quick turnaround time. Your image will be installed in less than two weeks from the time your ad is ready. We will be honest and help you design successful, bold images that work. Consulting is free of charge, your business is important to us, and we want to earn it!

Contact BCbillboards today to get a quote on a billboard for your business campaign.

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Clean, Simple, Effective Advertising

Effective billboard design goes beyond making an ad look nice. Effective advertising captures your audiences attention while delivering a message as clear, concise, and creative as possible. A billboard is effective because of its ability to deliver a message creatively, making the specific ad campaign as unique and clear as it needs to be. Simplicity in design is the best possible means of achieving a digestible form of relevant information at lightning speed – this is where the beauty of billboards comes into play. As consumers we receive messages from advertising in quick form, especially when driving our vehicles; this message needs to be one that is clean, free of clutter, and captivating. There are endless possibilities in design with a 2D medium, it isn’t just about making the statement of “buy our product”, it is about finding a way to connect your consumer with the content of your ad in a creatively direct way.

Billboards can turn a blank canvas into a cleverly balanced ad campaign by focusing on the effectiveness of strong, simple design – without saturation, bringing simplicity in advertising to its most effective height.

BCbillboards is a leader in the field of creating marketing opportunities that shine a spotlight on your business, campaign, or cause. The Okanagan is home to some of the most progressive businesses and industries in the country and BCbillboards is there to provide the opportunity to advertise with clarity to the consumers you need. Using a medium that is designed to deliver a message creatively and simply to thousands upon thousands of viewers, repeatedly, is an opportunity to succeed in the most memorable way.

Contact BCbillboards.ca to start capturing the attention you need.

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Advertising Opportunities in the Okanagan

The Okanagan Valley in British Columbia, Canada is one of the most beautiful places in the world. Boasting mild winters with plenty to keep everyone busy on and off the slopes it has hot, sunny summers filled with lake-goers and water sports. Bringing visitors in from all over the globe, the Okanagan has world class restaurants and resorts, creating some of the busiest highways in the country. For businesses wanting a high-impact, cost-effective medium to advertise, billboard advertising is the best option. From smaller, newer companies wanting to build their brand, to businesses who just want to create a constant flow of consumers to their business and build awareness of their logo and brand name, billboard advertising has an advantage over other means of advertising by providing a clear, dependable, and low-maintenance means of communicating your message to your desired consumers with effective simplicity.

BCbillboards.ca has billboards throughout the Okanagan. BCbillboards.ca is a full service outdoor billboard company with sign locations on Highway 97 entering the Central Okanagan Valley from the east ( Revelstoke, Calgary), from the west (Vancouver) and Highway 3 entering from the south (West Kootenays, Castlegar, Trail, and Grand Forks).

By selecting highway billboard signs as your preferred advertising medium, you are choosing the most high-impact, cost-effective medium. With the advances in technology today, you have limitless possibilities for the design of your company’s billboards. BCbillboards.ca will give you everything you need including branding advice, campaign strategy, and superior ad design.

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Creating a Successful Billboard Campaign

In order for a billboard to escape the saturated roadside advertisements and stand out as a memorable and unique ad campaign, there needs to be a difference that sets it apart. Creating a successful and effective billboard campaign depends on acquiring your audience’s attention and making your ad distinct, unique, and catchy enough to remember. Eye-catching ads are few and far between, most ad campaigns get lost with over saturation in the marketplace and end up losing impact and money. Creating an ad that a passerby won’t easily forget, and one that will bring your audience to you or your website, is going to make your ad campaign a worthwhile investment. Sometimes just a catchy campaign that directs or draws in the audience to your website is all it takes. In this age where most businesses have a website and most consumers look to a website address as the first point of reference for a business, it is more important than ever to provide the means to get there, and get there with style! In this way, your audience grows with your brand building.

In the Okanagan, BC, BCbillboards provides the opportunity to join creativity and effective ad campaign marketing with your business for a powerful and unique marketing experience. Making your ad campaign inviting, interesting, and accessible is one of our goals. Driving traffic to your business and to your website using one of the most effective marketing tools to build your brand is our job. We will provide a high-profile opportunity for your business to succeed and flourish in today’s over saturated market.

Throughout the Okanagan we provide high-quality billboards created with clarity and with your audience in mind; keeping tag lines creative, short, to the point, and memorable.

Contact BCbillboards.ca to advertise in the right place, in the right way.

 

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Billboards for Small Business

If you want to grow your customer base and build your brand as quickly as possible, one of the best options for small business owners is advertising on billboards. Building your brand is of utmost importance  when trying to start up a new business and gain clientele. When your small business is trying to reach your target market effectively, and in the most cost-efficient way, advertising can be a game of guessing who your brand has reached and how to measure your impact. With billboard advertising you can be sure of the high-impact of views your brand will receive – due to traffic counts and the placement of BCbillboards, your brand will receive the attention it needs.  The cost of billboard advertising in the Okanagan is one of the best advertising deals anywhere. With the large and constant audience a billboard receives, you will be sure that your small business will be getting the attention it deserves. The more visibility, the better; and high traffic counts in key locations will ensure high visibility and maximum exposure.

To attract new customers and focus on your market, you need to create a campaign that is effective and eye-catching. BCbillboards.ca will help you create the advertising campaign that will get you to the next level of success in your business. Creating impressions in the mind of the public is what will link your customers to your business. Outdoor billboards provide this opportunity for building your brand and expanding your clientele throughout the Okanagan, South Okanagan, and beyond. Summer is the perfect time to start your brand building campaign because as the traffic soars your advertising impact increases. By advertising with billboards now, you will further the progress of your small business quicker and more effectively than using any other means of large scale advertising.

Contact us at BCbillboards.ca to get help with branding and be on your way to a successful small business.

 

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From Cause to Campaign, We Have you Covered

At this time, the BC election is in full swing, and many eyes are targeting signs on roadways and highways lining the Okanagan roads. From the small hand constructed signs to large billboard signs, campaign advertising with many different mediums is prevalent within elections of our day. Whether we like it or not, our eyes are drawn to the names we recognize, and the colors of the political party that have come to symbolize our beliefs or our frustrations. This attention on the signage orchestrated on the highways and city roads of BC are an example of how billboard advertising companies like BCbillboards demands and fulfills attention by passersby in cars, on bikes, or on foot. Billboard advertising is used around the world in a variety of forums, and for a variety of purposes. From advertising for a company to advertising for a philosophy or a cause, billboards get our attention, and their effect is undeniable. Campaign advertising in BC covers every media opportunity from TV to radio to billboards, and the messages can be clear, bold, and effective.

An advantage to using billboards for your advertising campaign is the traffic that advertising on billboards brings to your advertising campaign. Billboard advertising is indisputably one of the farthest reaching, cost effective, most creative ways to garner attention for your campaign. BCbillboards.ca are experts at creating graphic-oriented, concise, interesting, creative billboards for your campaign or cause. Compared to every other form of advertising, billboard advertising is hands down the most cost effective, farthest reaching means of advertising available to you. In Kelowna, BC, a billboard will be seen by over a million people in one month. BCbillboards gives you the brand building you need to turn views into sales for your business.

Contact BCbillboards.ca  and start building your brand today.

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Why Billboard Advertising Rates in Kelowna can be Expected to Rise, and Why Locking in your Rate is a Great Idea

There are many Highway billboard signs at the entry points to Kelowna; however, there are very compelling reasons why we can expect higher billboard rates in the future. It is really a matter of supply.

Firstly the number of signs will gradually decline. We predict at least one half of all the signs in West Kelowna will disappear to development over the next 10 years. Traditionally, billboards have been placed almost exclusively on native lands. There are now much more favorable leasing possibilities on these lands and this will spell the elimination of many existing signs to make way for development.

Secondly, Kelowna billboard rates are currently just 5% to 10% of the cost of larger markets such as Toronto or Seattle. If you’re selling Rolex watches there is a unique value to a metropolitan market. Tim Horton’s customers however are the same everywhere but Billboard rates to reach them vary drastically across the country.

Thirdly, growth in the local economy means higher traffic counts and a larger number of advertisers wanting space.

Fourthly, the industry at large is based on traffic counts. Kelowna currently has the lowest rates in the country when based on the cost / impression (motorist). Rates will more accurately reflect traffic volumes ( and will rise) as limited availability becomes an issue.

And finally, there is a steady increase in the number of National advertisers wanting a presence in Kelowna and a shrinking supply of billboards. The result will be higher prices.

Book your space early and negotiate a renewal term. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information visit our website: www.BCbillboards.ca or give us a call at: 1-800-795-7525

By Jim Wannop

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