Posts tagged advertising on billboard

Why Choose BCbillboards.ca for your Billboard Needs?

Finding the right billboard company to meet all of your needs for your advertising campaign can and should be found in one company. There are many aspects to designing a billboard that make it effective, eye-catching, and worth your money. At BCbillboards we provide our customers with an exceptional business experience, making your time and financial investment a priority with what we do. We have the least expensive locations, with the highest number of views in Canada. Our experts will help you build your brand and your campaign strategy whether you are a small business or an established business. Building your brand with visual information that is concise, creative, and makes an impression upon the viewer is how we will attract attention to your ad campaign and keep it there. We are on your side, working for you, and helping you produce results – including graphic design and production of the ad. This is our specialty. Rest assured, your ad campaign will have the advantage of experts in the field creating your ad.

We have billboard placement throughout the Okanagan Valley, including the areas of Kelowna, West Kelowna, Osoyoos, Oliver, Penticton, South Okanagan, North Okanagan Vernon, Enderby, and along Hwy 97 & Hwy 3. The billboards in these areas have high-impact, high viewings throughout the year.

Our billlboards are engineered for safety and strength; being durable and able to withstand the elements in all seasons is necessary. BCbillboards also has a quick turnaround time. Your image will be installed in less than two weeks from the time your ad is ready. We will be honest and help you design successful, bold images that work. Consulting is free of charge, your business is important to us, and we want to earn it!

Contact BCbillboards today to get a quote on a billboard for your business campaign.

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The Advantages of Outdoor Advertising

Highway Billboards are the most highly recognized form of outdoor advertising

Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more.  It is estimated that there are more than 40 types.

There is no remote control to turn off a billboard. Commuters and local travelers may pass your billboard over and over again during the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Consumers usually travel the same route every day creating the opportunity for multiple viewings by your target audience.
Another advantage of billboards is that they are very large stand alone ads unlike newspaper or other media which are surrounded by editorial, photos etc.
Another major consideration in any ad campaign is cost.  According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
According to the Advertising Association of America 72% of those polled say they are exposed to “too much” advertising.
Television ranked highest at 83%. Internet ranked second at 73%.
In the same survey, only 26% of people said there was “too much” advertising  in Outdoor Media.

96 of Canada’s top 100 advertisers include Outdoor Advertising in their media mix.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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