Posts tagged BCbillboards

BCbillboards Stands out in the Okanagan

If you are looking for the most technologically advanced, effective, most creative way to build your brand and start your ad campaign, BCbillboards has the answers for you and the means to get there.  Advertising on billboards in the Okanagan, including the areas around Osoyoos, Vernon, Kelowna, West Kelowna, Enderby and the West Kootenays provides one of the most preferred means to advertise for your business or cause. Outdoor media is one of the furthest reaching means to complete an advertising campaign, build public awareness, access repeat viewers, and build your brand constantly. The cost of billboard advertising compared to other popular types of advertising is worth more because of viewership and it also costs significantly less.  Highway billboards are one of the best dollar value advertising sources for many reasons; including the visual impact of billboards – due sheerly to their size – this factor is incomparable. Commuters drive past your ad everyday, and the results of how many people see your ad is knowable due to traffic counts. You can rely on your expertly designed billboard being viewed by hundreds, if not thousands, of people everyday. In Kelowna and West Kelowna alone, almost 600,000 people travelling on Hwy 97 will view your ad every week. On Hwy 3, entering the Okanagan from the South, the views are also exceptionally high – particularly in the summer months.

Your ad campaign can also target specific audiences by billboard placement, therefore giving you the power to control your advertising campaign and gear it towards the target audience you want. These benefits are not possible with other forms of media advertising. With a simple and bold design, your business can reach thousands of people in all areas of the Okanagan, with limitless possibilities for your ad campaign – provided to you by BCbillboards. We are experts in the billboard industry and our clientele is growing steadily. With an increasing number of businesses adding website information to their billboard campaign, traffic online and on the roads is happening at a fast pace.

Keep your business up to date and with the times, build your brand, and increase traffic to your website. BCbillboards is there to help make your business better.

 

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Billboard Advertising within the Okanagan

You can make a difference to your BC business with billboard advertising in the Okanagan. Advertising on billboards is a way to bring attention to your company, and BCbillboards will help you get that attention. Using simple images of what you are offering, coupled with a unique message , we will bring BC customers right to the door of your business. If your BC business is at home online, BCbillboards is a perfect way to bring traffic to your site. With billboards across the Okanagan, traffic flows from one end to the next, your BC billboard will be seen by thousands of people every day. From Enderby to Osoyoos, BCbillboards has you covered, we have billboards lining the highway in the most desirable of locations throughout the Okanagan.

BCBillboards are displayed throughout the Okanagan with effective placement along one of the busiest highways in BC. BCbillboards is an advertising company that will help you design and carry your campaign, developing your brand while making bold steps toward brand recognition for your BC business.  The real world advertising of billboard displays relies on demanding brand recognition, having your customer realize a need and remembering the brand associated with that need.  Using billboards for advertising marries a product/service with a need, the consumer is shown in a simple but effective manner what you offering and how to get there. And there is no better way to do that in this fast paced world, than with billboard advertising.

Visit http://www.bcbillboards.ca and we will help you build your brand and open a new world for your BC business.

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Kelowna Billboard Advertising

In the Centre of the Okanagan Valley lies the incomparable city of  Kelowna, a growing urban hub of activity and industry. Kelowna is the largest city in the Okanagan, with a population of over 118,000. While this is a relatively small population for such an active city, it has been rated as one of the most competitive places to do business in the Pacific Region of North America. Visible growth in areas of both construction and population make Kelowna an important and desirable place for advertisers in the billboard industry.

With industry growth comes traffic volume, and Kelowna has the highest impression with the lowest cost for billboard advertising in the country. The enormous increase in volume of commuters due to new commercial expansion in West Kelowna brings many opportunities for high impression placement of outdoor highway signs. The density of traffic is due to one crossing into and out of Kelowna’s core via Highway 97 and the WR Bennett bridge. The Globe and Mail has recently reported, billboard advertising success is all about where you advertise and that is location, location, location.

BCbillboards has placement within the highest impression areas in Kelowna and the Okanagan on highways entering the Okanagan Valley from the East, West, and South. When considering Kelowna billboards or billboards in the Okanagan, check out our high-impact / low cost advertising solutions.

BCBillboards.ca has limitless design possibilities, the best terms in the industry and the most sought after placements in the country.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free:             1-800-795-7525

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Get Creative

Getting creative with your billboard advertising campaign is the key to success in this field. Whether being creative means adopting an entertaining and surprising billboard display, or taking the route of a more minimalist approach , the most successful billboard advertising campaigns are also the most creative. The idea is to stand out with your billboard, being creative in order to catch the fleeting attention of your public. Being in a domain where competition is the key, creativity is of the utmost importance.

Kelowna BC is a hub of activity all year round, and BCbillboards.ca will provide a creative approach for your business. Tens of thousands of people will see your billboard every day. Keeping the billboard interesting, easy to understand, and eye-catching is important so that your target audience will remember it.

The ideal location of Kelowna, and the Okanagan, offers limitless possibilities for your billboard to stand out above the crowd. The high density of viewers in Kelowna makes billboard advertising the furthest reaching, least expensive type of advertising possible in this market.  BCbillboards will design a billboard that will catch the undivided attention of your audience. Up to 60,000 viewers per day will capture your billboard campaign. Step outside your boundaries, think outside the box. BCbillboards will help you get there.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free:             1-800-795-7525

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Money making ideas from your billboard

Here are 3 money making ideas from your Billboard.

1. Create a unique spin offering something no one else does. You should have a clear simple message and spend time building a strong brand. It should communicate what is different about your company (statements such as good customer service or great prices are things the customer already expects and therefore not unique.)
A unique quality could be something like:
“All you can eat chicken wings – free with every meal”
“We walk your dog while you a shop at our store…  “
or  “Buy your kitchen cabinets from us and we will completely repaint your kitchen for  free”

2. Reach as many people as possible at the lowest cost/impression. The most important element of an ad campaign is to use the power of numbers reaching the greatest number of people at the lowest possible cost. In the Central Okanagan part of British Columbia for example, a well located billboard can reach over 100,000 viewers in a single day for less than 25 bucks. You will not find that exposure in any other ad medium. We are talking about the impact of a 24 foot wide sign, not a classified ad in the newspaper.

3. Use a Billboard to drive consumers to your website. Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.
I was recently trying to reach another billboard company that operates in Western Canada. Their name is clearly posted on the bottom of their signs in other provinces. After much effort I was unable to locate them by doing a Google search . I wonder how their sales performance is?

Read more about these and other advantages of billboard advertising at BCbillboards.ca

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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The Advantages of Outdoor Advertising

Highway Billboards are the most highly recognized form of outdoor advertising

Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more.  It is estimated that there are more than 40 types.

There is no remote control to turn off a billboard. Commuters and local travelers may pass your billboard over and over again during the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Consumers usually travel the same route every day creating the opportunity for multiple viewings by your target audience.
Another advantage of billboards is that they are very large stand alone ads unlike newspaper or other media which are surrounded by editorial, photos etc.
Another major consideration in any ad campaign is cost.  According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
According to the Advertising Association of America 72% of those polled say they are exposed to “too much” advertising.
Television ranked highest at 83%. Internet ranked second at 73%.
In the same survey, only 26% of people said there was “too much” advertising  in Outdoor Media.

96 of Canada’s top 100 advertisers include Outdoor Advertising in their media mix.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Billboard/Website – The Perfect Marriage

I was visiting my nephew recently and commented on his beautiful Hi-Def TV. Two things caught my interest…every time a commercial came on, he switched to another channel remarking that he doesn’t miss any of the second show because the TV package will buffer another channel for up to a full hour. That means that it is recording a 2nd channel of your choice and therefore allows you to go back and see what was showing 20, 30 or a full 60 minutes ago. My nephew doesn’t watch advertising…EVER. The other thing I noticed is that the number on the channel we were watching was something like 921. I said, “Do you get 900 channels?”. “Yup something like that and I watch way too much TV. It’s less than a hundred bucks a month though.”

Another cousin of mine doesn’t even pay for satellite TV as he bought a Hi-Def system in the US and just plugged it in.

Oh and by the way, my nephew estimates that his yellow pages books are used maybe twice a year. All else is found online. He recently renovated an entire basement suite: plumbing, wiring, drywall, everything he did himself…having never done it before. He simply researched each subject online, read about it and then did it. My nephew is 27 years old with a wife and daughter – a typical family in the new and changing world of massive technological shift. Get with the future and forget about advertising in traditional media.

To their credit the Yellow Page industry is going virtual and does have online search engines for finding phone numbers, pizza, etc. I wonder how much paper goes into making phone books even for one small City – I estimate a small forest. By the way, don’t buy stocks in pulp and paper companies.

In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC). People may be involved in activities such as shopping, attending fitness clubs, or driving to and from school or work.

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

by Jim Wannop

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