Posts tagged benefits of billboards

Why Choose BCbillboards.ca for your Billboard Needs?

Finding the right billboard company to meet all of your needs for your advertising campaign can and should be found in one company. There are many aspects to designing a billboard that make it effective, eye-catching, and worth your money. At BCbillboards we provide our customers with an exceptional business experience, making your time and financial investment a priority with what we do. We have the least expensive locations, with the highest number of views in Canada. Our experts will help you build your brand and your campaign strategy whether you are a small business or an established business. Building your brand with visual information that is concise, creative, and makes an impression upon the viewer is how we will attract attention to your ad campaign and keep it there. We are on your side, working for you, and helping you produce results – including graphic design and production of the ad. This is our specialty. Rest assured, your ad campaign will have the advantage of experts in the field creating your ad.

We have billboard placement throughout the Okanagan Valley, including the areas of Kelowna, West Kelowna, Osoyoos, Oliver, Penticton, South Okanagan, North Okanagan Vernon, Enderby, and along Hwy 97 & Hwy 3. The billboards in these areas have high-impact, high viewings throughout the year.

Our billlboards are engineered for safety and strength; being durable and able to withstand the elements in all seasons is necessary. BCbillboards also has a quick turnaround time. Your image will be installed in less than two weeks from the time your ad is ready. We will be honest and help you design successful, bold images that work. Consulting is free of charge, your business is important to us, and we want to earn it!

Contact BCbillboards today to get a quote on a billboard for your business campaign.

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Benefits of Billboard Advertising in the Okanagan

Considering the limitless possibilities for advertising with billboards, the low cost, and the high impact of viewings, you couldn’t choose a more beneficial means of advertising than with an outdoor billboard placed in just the right location. There are many benefits to choosing to advertise with billboards in BC, one of these being the huge impact your brand campaign will achieve through billboard advertising. With experts in the field designing and planning your brand campaign, the team at BCbillboards will create a billboard design that will attract and connect your business with the consumers you need. BCbillboards creates billboards throughout the Okanagan, placing them on busy highways such as Highway 97 and Highway 3, from Enderby to the South Okanagan. We offer effective, to-the-point billboard advertising; engaging passers-by,  giving them a good reason to take a second look, to pay attention to the billboard displayed website, or to just attract constant and measurable attention to your business brand or cause.

The huge impact that a billboard can make on the roads of the Okanagan can greatly affect the prosperity of your business, online and on location. With bold, bright colours and imagery, your billboard will be a powerful medium for your brand building campaign, helping bring public awareness and repeat exposure to your brand. This will drive consumers to recognize your brand, and in turn bring success to your business. Knowing your target audience, you can be in their line of sight everyday while they retrace their route along the same stretch of highway consistently. Your image and unique brand will stand out and will give your audience a direct line to reaching you. BCbillboards offers assistance with branding advice, campaign strategy, and superior ad design. We will give you everything you need and should expect from a full service outdoor billboard company, including prime billboard placement, with the most high-impact, cost-effective medium for campaign strategy.

Contact BCbillboards today to talk to experts about creating a superior ad campaign.

 

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The Advantages of Outdoor Advertising

Highway Billboards are the most highly recognized form of outdoor advertising

Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more.  It is estimated that there are more than 40 types.

There is no remote control to turn off a billboard. Commuters and local travelers may pass your billboard over and over again during the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Consumers usually travel the same route every day creating the opportunity for multiple viewings by your target audience.
Another advantage of billboards is that they are very large stand alone ads unlike newspaper or other media which are surrounded by editorial, photos etc.
Another major consideration in any ad campaign is cost.  According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
According to the Advertising Association of America 72% of those polled say they are exposed to “too much” advertising.
Television ranked highest at 83%. Internet ranked second at 73%.
In the same survey, only 26% of people said there was “too much” advertising  in Outdoor Media.

96 of Canada’s top 100 advertisers include Outdoor Advertising in their media mix.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Use a Billboard to drive traffic to your website

I can think of no better way to drive traffic to your website than using a Highway Billboard. If someone is not online they are likely out of their home commuting to work, shopping or visiting friends. I love it that a billboard is one simple very large advertisement for your company. It is the same simple message everyday and a great way to impress your name and website address into the minds of the commuter on a daily basis.

Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.

In our opinion you should be in 2 places:

1. The internet… With a great website that is well optimized

2. Outdoor advertising. A billboard drives people to your website at very a low cost per viewer.

With technology gains how do you know where to advertise? My advice is to find advertising that you know will benefit you. That means paying money for actual numbers. For example you can buy ads on Google based on the number of times viewers click on your ad. Similarly traffic counts on most highways are a known number based on the provincial government statistics (ever see those little black cables across the road and wonder what they are for? …they are recording the number of vehicles that pass on any given day)

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people* view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Billboard/Website – The Perfect Marriage

I was visiting my nephew recently and commented on his beautiful Hi-Def TV. Two things caught my interest…every time a commercial came on, he switched to another channel remarking that he doesn’t miss any of the second show because the TV package will buffer another channel for up to a full hour. That means that it is recording a 2nd channel of your choice and therefore allows you to go back and see what was showing 20, 30 or a full 60 minutes ago. My nephew doesn’t watch advertising…EVER. The other thing I noticed is that the number on the channel we were watching was something like 921. I said, “Do you get 900 channels?”. “Yup something like that and I watch way too much TV. It’s less than a hundred bucks a month though.”

Another cousin of mine doesn’t even pay for satellite TV as he bought a Hi-Def system in the US and just plugged it in.

Oh and by the way, my nephew estimates that his yellow pages books are used maybe twice a year. All else is found online. He recently renovated an entire basement suite: plumbing, wiring, drywall, everything he did himself…having never done it before. He simply researched each subject online, read about it and then did it. My nephew is 27 years old with a wife and daughter – a typical family in the new and changing world of massive technological shift. Get with the future and forget about advertising in traditional media.

To their credit the Yellow Page industry is going virtual and does have online search engines for finding phone numbers, pizza, etc. I wonder how much paper goes into making phone books even for one small City – I estimate a small forest. By the way, don’t buy stocks in pulp and paper companies.

In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC). People may be involved in activities such as shopping, attending fitness clubs, or driving to and from school or work.

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

by Jim Wannop

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