Posts tagged Billboard costs

Comparing the Cost of Billboard Advertising

In the Okanagan, BC, there are an average of 75000 motorists viewing a billboard on Hwy 97 daily. That means there are over 2 million views in a month and in the summer months this number increases significantly. While comparing costs of billboard advertising in the Okanagan with other forms of advertising such as TV (CHBC), Radio, Daily Courier, or Castanet, it is easy to see that this form of marketing greatly outshines these other means of advertising. Advertising on billboards provides a very high number of potential customers a means to find your business easily. Billboards are not turned off, they remain a constant reminder of a very effective ad campaign – reaching motorists driving to work and back every day along the same stretch of highway. Using billboards for building your brand and advertising is a powerful way to build a continuous public awareness of your brand; this is one of the keys to building a successful business.

Currently, a fixed billboard, costing under $200 a week, will give you almost 600,000 consistent views in that time – compared with a 30 second ad on TV, at the cost of $300 a week, which will bring you just under 97,000 views. Outdoor media reaches more people per ad dollar spent than any other media. Highway billboards in the Okanagan along Hwy 97, Hwy 3, and through the beautiful cities of the Southern Okanagan, are travelled by: motorists on business, holiday-goers on vacation, travellers, and locals who take advantage of our fantastic highways. The highways are vibrant and ecologically diverse sections driven by millions of consumers every month. This translates into knowable results for the profit of your business and the proof that your billboard ad campaign is reaching far more consumers than with any other marketing strategy available in the Okanagan, BC.

Contact BCbillboards.ca to find the best deal for your billboard advertising campaign.

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The Advantages of Outdoor Advertising

Highway Billboards are the most highly recognized form of outdoor advertising

Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more.  It is estimated that there are more than 40 types.

There is no remote control to turn off a billboard. Commuters and local travelers may pass your billboard over and over again during the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Consumers usually travel the same route every day creating the opportunity for multiple viewings by your target audience.
Another advantage of billboards is that they are very large stand alone ads unlike newspaper or other media which are surrounded by editorial, photos etc.
Another major consideration in any ad campaign is cost.  According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
According to the Advertising Association of America 72% of those polled say they are exposed to “too much” advertising.
Television ranked highest at 83%. Internet ranked second at 73%.
In the same survey, only 26% of people said there was “too much” advertising  in Outdoor Media.

96 of Canada’s top 100 advertisers include Outdoor Advertising in their media mix.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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Why Billboard Advertising Rates in Kelowna can be Expected to Rise, and Why Locking in your Rate is a Great Idea

There are many Highway billboard signs at the entry points to Kelowna; however, there are very compelling reasons why we can expect higher billboard rates in the future. It is really a matter of supply.

Firstly the number of signs will gradually decline. We predict at least one half of all the signs in West Kelowna will disappear to development over the next 10 years. Traditionally, billboards have been placed almost exclusively on native lands. There are now much more favorable leasing possibilities on these lands and this will spell the elimination of many existing signs to make way for development.

Secondly, Kelowna billboard rates are currently just 5% to 10% of the cost of larger markets such as Toronto or Seattle. If you’re selling Rolex watches there is a unique value to a metropolitan market. Tim Horton’s customers however are the same everywhere but Billboard rates to reach them vary drastically across the country.

Thirdly, growth in the local economy means higher traffic counts and a larger number of advertisers wanting space.

Fourthly, the industry at large is based on traffic counts. Kelowna currently has the lowest rates in the country when based on the cost / impression (motorist). Rates will more accurately reflect traffic volumes ( and will rise) as limited availability becomes an issue.

And finally, there is a steady increase in the number of National advertisers wanting a presence in Kelowna and a shrinking supply of billboards. The result will be higher prices.

Book your space early and negotiate a renewal term. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information visit our website: www.BCbillboards.ca or give us a call at: 1-800-795-7525

By Jim Wannop

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