Posts tagged billboard design

Powerful Brand Building with Billboards

Clever design combined with a clear and simple tag line makes a brand easy to remember. Building your brand is essential to bringing customers back to your business time and time again. Tag lines, when they are short and clear, are there to get people to remember a certain brand. If you have a strong logo and identity, that is often enough to bring customers to your door – because of the recognizable brand.

With billboard advertising there is a very short amount of time to capture the attention of your audience; and there are certain principles that help in attracting and keeping that attention for as long as it takes for your billboard design to deliver it’s message. Some of these principles of design are not utilized by many advertising companies – this creates a campaign that will not serve it’s purpose. Even subtle errors in design can make all of the difference to whether or not your ad campaign will attract the consumers you are marketing to. If the design of the ad distracts away from the content then you lose your audience and the billboard campaign collapses. The designers that work for you in the design centre at BCbillboards understand all aspects of clear and effective billboard design, and will create an ad campaign with a clearly communicated message – a simple, clean, readable design that shows exactly what you have to offer in a balanced layout for all to see.

When you want to capture attention and build your brand, there is no better option for reaching a high number of consumers within a short period of time – for a cost much less than other forms of advertising. Contact BCbillboards.ca to start building your brand and create an effective ad campaign.

 

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Creating a Successful Billboard Campaign

In order for a billboard to escape the saturated roadside advertisements and stand out as a memorable and unique ad campaign, there needs to be a difference that sets it apart. Creating a successful and effective billboard campaign depends on acquiring your audience’s attention and making your ad distinct, unique, and catchy enough to remember. Eye-catching ads are few and far between, most ad campaigns get lost with over saturation in the marketplace and end up losing impact and money. Creating an ad that a passerby won’t easily forget, and one that will bring your audience to you or your website, is going to make your ad campaign a worthwhile investment. Sometimes just a catchy campaign that directs or draws in the audience to your website is all it takes. In this age where most businesses have a website and most consumers look to a website address as the first point of reference for a business, it is more important than ever to provide the means to get there, and get there with style! In this way, your audience grows with your brand building.

In the Okanagan, BC, BCbillboards provides the opportunity to join creativity and effective ad campaign marketing with your business for a powerful and unique marketing experience. Making your ad campaign inviting, interesting, and accessible is one of our goals. Driving traffic to your business and to your website using one of the most effective marketing tools to build your brand is our job. We will provide a high-profile opportunity for your business to succeed and flourish in today’s over saturated market.

Throughout the Okanagan we provide high-quality billboards created with clarity and with your audience in mind; keeping tag lines creative, short, to the point, and memorable.

Contact BCbillboards.ca to advertise in the right place, in the right way.

 

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Raising the Bar for Billboard Design

The BCbillboards design centre brings professional industry standards to every billboard we create. We have the years of experience to meet and exceed the criteria of excellence that we aspire to provide to your ad campaign. When designing a billboard it is important that the design team you choose is able to meet the particular criteria to make your ad campaign experience as seamless and coherent a process as possible. There are particular guidelines to make this happen – specific billboard design rules to follow in order to make the most of your time and money.

Here are some design rules that should be followed when creating an ad campaign for your billboard:

  1. Keep the message simple
  2. Use an image or photo to extend the message you are trying to convey
  3. Use as few words as possible. Remember you have a very short time in which to capture the attention of the consumer
  4. In addition to a web address or phone number, use the text to make your name or brand dominant. Try to convey the rest of the message through your photo or image
  5. Use only professional artwork images and photos. It is easy and inexpensive to buy great photographic images on the web. Avoid using your own photos
  6. Keep all lettering at least 6 inches tall. Anything smaller cannot be read by a passing motorist
  7. If the Billboard is a long way off the highway, the lettering will need to be large
  8. Try to use primary colours that do not blend in with nature. Use contrast between your lettering and the background making it easy to read
  9. The primary or dominant image should take up two-thirds of the space. The viewers eyes will go here first and then to the name or contact information. A sign that is split in half is confusing as it lacks one dominant feature
  10. Your name must be large and easy to remember
  11. The design should convey a unique feature of your business that is a call to action. For example: “Drag, tow or bring in any car and we will give you $2500 off your next vehicle purchase”
  12. Get in your car and go find billboards that stand out. Which company names do you remember? Look at the concept and colours that they are using. Also notice what doesn’t work

Contact BCbillboards.ca to get the most out of your design team

 

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Effective Billboard Design

Is a Billboard a great marketing tool or a big waste of money?

It can be both really, depending on your design. Next time you drive past some billboards, notice the features that grab your attention and see which advertisers you remember. Now how do you reach them? Just for fun do a Google search of the names that you recall. If you find one of them easily and quickly, then go to their website. Is their website easy to navigate and is it easy to contact them? If you were able to get this far that company is doing all the right things; effective billboard design, brand awareness and easy to remember website optimization.

From here of course you also need a great website.

Do they get the message
? A simple image that speaks a thousand words can get the message across instantly whereas a poorly thought out ad can be a huge waste of money. I loved the image of the kid in the bleach commercial holding an ice cream bar and leaving it melting on the shoulder of the man seated in front of him at the ball game. He realizes it is melted and just leaves it there…on the guys white shirt.

Very effective with little dialogue. The right message in the right place generates sales.

For billboard design ideas visit our website at: www.BCbillboards.ca or call us at: 1-800-795-7525

By Jim Wannop

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Why Billboard Advertising Rates in Kelowna can be Expected to Rise, and Why Locking in your Rate is a Great Idea

There are many Highway billboard signs at the entry points to Kelowna; however, there are very compelling reasons why we can expect higher billboard rates in the future. It is really a matter of supply.

Firstly the number of signs will gradually decline. We predict at least one half of all the signs in West Kelowna will disappear to development over the next 10 years. Traditionally, billboards have been placed almost exclusively on native lands. There are now much more favorable leasing possibilities on these lands and this will spell the elimination of many existing signs to make way for development.

Secondly, Kelowna billboard rates are currently just 5% to 10% of the cost of larger markets such as Toronto or Seattle. If you’re selling Rolex watches there is a unique value to a metropolitan market. Tim Horton’s customers however are the same everywhere but Billboard rates to reach them vary drastically across the country.

Thirdly, growth in the local economy means higher traffic counts and a larger number of advertisers wanting space.

Fourthly, the industry at large is based on traffic counts. Kelowna currently has the lowest rates in the country when based on the cost / impression (motorist). Rates will more accurately reflect traffic volumes ( and will rise) as limited availability becomes an issue.

And finally, there is a steady increase in the number of National advertisers wanting a presence in Kelowna and a shrinking supply of billboards. The result will be higher prices.

Book your space early and negotiate a renewal term. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information visit our website: www.BCbillboards.ca or give us a call at: 1-800-795-7525

By Jim Wannop

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