Posts tagged billboards and your website

Creating a Successful Billboard Campaign

In order for a billboard to escape the saturated roadside advertisements and stand out as a memorable and unique ad campaign, there needs to be a difference that sets it apart. Creating a successful and effective billboard campaign depends on acquiring your audience’s attention and making your ad distinct, unique, and catchy enough to remember. Eye-catching ads are few and far between, most ad campaigns get lost with over saturation in the marketplace and end up losing impact and money. Creating an ad that a passerby won’t easily forget, and one that will bring your audience to you or your website, is going to make your ad campaign a worthwhile investment. Sometimes just a catchy campaign that directs or draws in the audience to your website is all it takes. In this age where most businesses have a website and most consumers look to a website address as the first point of reference for a business, it is more important than ever to provide the means to get there, and get there with style! In this way, your audience grows with your brand building.

In the Okanagan, BC, BCbillboards provides the opportunity to join creativity and effective ad campaign marketing with your business for a powerful and unique marketing experience. Making your ad campaign inviting, interesting, and accessible is one of our goals. Driving traffic to your business and to your website using one of the most effective marketing tools to build your brand is our job. We will provide a high-profile opportunity for your business to succeed and flourish in today’s over saturated market.

Throughout the Okanagan we provide high-quality billboards created with clarity and with your audience in mind; keeping tag lines creative, short, to the point, and memorable.

Contact BCbillboards.ca to advertise in the right place, in the right way.

 

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Use a Billboard to drive traffic to your website

I can think of no better way to drive traffic to your website than using a Highway Billboard. If someone is not online they are likely out of their home commuting to work, shopping or visiting friends. I love it that a billboard is one simple very large advertisement for your company. It is the same simple message everyday and a great way to impress your name and website address into the minds of the commuter on a daily basis.

Do not clutter your billboard with detail. The billboards’ primary purpose is to motivate the customer to contact you. Let your website or salesperson do the selling. The billboard should assure that they remember your web address and your name. The customer must be able to easily find you by remembering your website address or by doing a Google search with your name alone.

In our opinion you should be in 2 places:

1. The internet… With a great website that is well optimized

2. Outdoor advertising. A billboard drives people to your website at very a low cost per viewer.

With technology gains how do you know where to advertise? My advice is to find advertising that you know will benefit you. That means paying money for actual numbers. For example you can buy ads on Google based on the number of times viewers click on your ad. Similarly traffic counts on most highways are a known number based on the provincial government statistics (ever see those little black cables across the road and wonder what they are for? …they are recording the number of vehicles that pass on any given day)

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people* view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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