Posts tagged billboards for advertising

Clean, Simple, Effective Advertising

Effective billboard design goes beyond making an ad look nice. Effective advertising captures your audiences attention while delivering a message as clear, concise, and creative as possible. A billboard is effective because of its ability to deliver a message creatively, making the specific ad campaign as unique and clear as it needs to be. Simplicity in design is the best possible means of achieving a digestible form of relevant information at lightning speed – this is where the beauty of billboards comes into play. As consumers we receive messages from advertising in quick form, especially when driving our vehicles; this message needs to be one that is clean, free of clutter, and captivating. There are endless possibilities in design with a 2D medium, it isn’t just about making the statement of “buy our product”, it is about finding a way to connect your consumer with the content of your ad in a creatively direct way.

Billboards can turn a blank canvas into a cleverly balanced ad campaign by focusing on the effectiveness of strong, simple design – without saturation, bringing simplicity in advertising to its most effective height.

BCbillboards is a leader in the field of creating marketing opportunities that shine a spotlight on your business, campaign, or cause. The Okanagan is home to some of the most progressive businesses and industries in the country and BCbillboards is there to provide the opportunity to advertise with clarity to the consumers you need. Using a medium that is designed to deliver a message creatively and simply to thousands upon thousands of viewers, repeatedly, is an opportunity to succeed in the most memorable way.

Contact BCbillboards.ca to start capturing the attention you need.

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Powerful Brand Building with Billboards

Clever design combined with a clear and simple tag line makes a brand easy to remember. Building your brand is essential to bringing customers back to your business time and time again. Tag lines, when they are short and clear, are there to get people to remember a certain brand. If you have a strong logo and identity, that is often enough to bring customers to your door – because of the recognizable brand.

With billboard advertising there is a very short amount of time to capture the attention of your audience; and there are certain principles that help in attracting and keeping that attention for as long as it takes for your billboard design to deliver it’s message. Some of these principles of design are not utilized by many advertising companies – this creates a campaign that will not serve it’s purpose. Even subtle errors in design can make all of the difference to whether or not your ad campaign will attract the consumers you are marketing to. If the design of the ad distracts away from the content then you lose your audience and the billboard campaign collapses. The designers that work for you in the design centre at BCbillboards understand all aspects of clear and effective billboard design, and will create an ad campaign with a clearly communicated message – a simple, clean, readable design that shows exactly what you have to offer in a balanced layout for all to see.

When you want to capture attention and build your brand, there is no better option for reaching a high number of consumers within a short period of time – for a cost much less than other forms of advertising. Contact BCbillboards.ca to start building your brand and create an effective ad campaign.

 

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Creating a Successful Billboard Campaign

In order for a billboard to escape the saturated roadside advertisements and stand out as a memorable and unique ad campaign, there needs to be a difference that sets it apart. Creating a successful and effective billboard campaign depends on acquiring your audience’s attention and making your ad distinct, unique, and catchy enough to remember. Eye-catching ads are few and far between, most ad campaigns get lost with over saturation in the marketplace and end up losing impact and money. Creating an ad that a passerby won’t easily forget, and one that will bring your audience to you or your website, is going to make your ad campaign a worthwhile investment. Sometimes just a catchy campaign that directs or draws in the audience to your website is all it takes. In this age where most businesses have a website and most consumers look to a website address as the first point of reference for a business, it is more important than ever to provide the means to get there, and get there with style! In this way, your audience grows with your brand building.

In the Okanagan, BC, BCbillboards provides the opportunity to join creativity and effective ad campaign marketing with your business for a powerful and unique marketing experience. Making your ad campaign inviting, interesting, and accessible is one of our goals. Driving traffic to your business and to your website using one of the most effective marketing tools to build your brand is our job. We will provide a high-profile opportunity for your business to succeed and flourish in today’s over saturated market.

Throughout the Okanagan we provide high-quality billboards created with clarity and with your audience in mind; keeping tag lines creative, short, to the point, and memorable.

Contact BCbillboards.ca to advertise in the right place, in the right way.

 

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Raising the Bar for Billboard Design

The BCbillboards design centre brings professional industry standards to every billboard we create. We have the years of experience to meet and exceed the criteria of excellence that we aspire to provide to your ad campaign. When designing a billboard it is important that the design team you choose is able to meet the particular criteria to make your ad campaign experience as seamless and coherent a process as possible. There are particular guidelines to make this happen – specific billboard design rules to follow in order to make the most of your time and money.

Here are some design rules that should be followed when creating an ad campaign for your billboard:

  1. Keep the message simple
  2. Use an image or photo to extend the message you are trying to convey
  3. Use as few words as possible. Remember you have a very short time in which to capture the attention of the consumer
  4. In addition to a web address or phone number, use the text to make your name or brand dominant. Try to convey the rest of the message through your photo or image
  5. Use only professional artwork images and photos. It is easy and inexpensive to buy great photographic images on the web. Avoid using your own photos
  6. Keep all lettering at least 6 inches tall. Anything smaller cannot be read by a passing motorist
  7. If the Billboard is a long way off the highway, the lettering will need to be large
  8. Try to use primary colours that do not blend in with nature. Use contrast between your lettering and the background making it easy to read
  9. The primary or dominant image should take up two-thirds of the space. The viewers eyes will go here first and then to the name or contact information. A sign that is split in half is confusing as it lacks one dominant feature
  10. Your name must be large and easy to remember
  11. The design should convey a unique feature of your business that is a call to action. For example: “Drag, tow or bring in any car and we will give you $2500 off your next vehicle purchase”
  12. Get in your car and go find billboards that stand out. Which company names do you remember? Look at the concept and colours that they are using. Also notice what doesn’t work

Contact BCbillboards.ca to get the most out of your design team

 

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Billboards for Small Business

If you want to grow your customer base and build your brand as quickly as possible, one of the best options for small business owners is advertising on billboards. Building your brand is of utmost importance  when trying to start up a new business and gain clientele. When your small business is trying to reach your target market effectively, and in the most cost-efficient way, advertising can be a game of guessing who your brand has reached and how to measure your impact. With billboard advertising you can be sure of the high-impact of views your brand will receive – due to traffic counts and the placement of BCbillboards, your brand will receive the attention it needs.  The cost of billboard advertising in the Okanagan is one of the best advertising deals anywhere. With the large and constant audience a billboard receives, you will be sure that your small business will be getting the attention it deserves. The more visibility, the better; and high traffic counts in key locations will ensure high visibility and maximum exposure.

To attract new customers and focus on your market, you need to create a campaign that is effective and eye-catching. BCbillboards.ca will help you create the advertising campaign that will get you to the next level of success in your business. Creating impressions in the mind of the public is what will link your customers to your business. Outdoor billboards provide this opportunity for building your brand and expanding your clientele throughout the Okanagan, South Okanagan, and beyond. Summer is the perfect time to start your brand building campaign because as the traffic soars your advertising impact increases. By advertising with billboards now, you will further the progress of your small business quicker and more effectively than using any other means of large scale advertising.

Contact us at BCbillboards.ca to get help with branding and be on your way to a successful small business.

 

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Billboard/Website – The Perfect Marriage

I was visiting my nephew recently and commented on his beautiful Hi-Def TV. Two things caught my interest…every time a commercial came on, he switched to another channel remarking that he doesn’t miss any of the second show because the TV package will buffer another channel for up to a full hour. That means that it is recording a 2nd channel of your choice and therefore allows you to go back and see what was showing 20, 30 or a full 60 minutes ago. My nephew doesn’t watch advertising…EVER. The other thing I noticed is that the number on the channel we were watching was something like 921. I said, “Do you get 900 channels?”. “Yup something like that and I watch way too much TV. It’s less than a hundred bucks a month though.”

Another cousin of mine doesn’t even pay for satellite TV as he bought a Hi-Def system in the US and just plugged it in.

Oh and by the way, my nephew estimates that his yellow pages books are used maybe twice a year. All else is found online. He recently renovated an entire basement suite: plumbing, wiring, drywall, everything he did himself…having never done it before. He simply researched each subject online, read about it and then did it. My nephew is 27 years old with a wife and daughter – a typical family in the new and changing world of massive technological shift. Get with the future and forget about advertising in traditional media.

To their credit the Yellow Page industry is going virtual and does have online search engines for finding phone numbers, pizza, etc. I wonder how much paper goes into making phone books even for one small City – I estimate a small forest. By the way, don’t buy stocks in pulp and paper companies.

In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC). People may be involved in activities such as shopping, attending fitness clubs, or driving to and from school or work.

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:

In Kelowna B.C. you can have over 100,000 people view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

by Jim Wannop

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