Posts tagged cost of billboard advertising

Why having a Billboard is Important to Your Business

The conventional means of advertising, i.e. TV, Radio, Yellow Pages, Magazines, is falling by the wayside in this generation of new technology and constant high activity. This means that a business needs to find new and more effective ways to market themselves and build their brand recognition. Advertising on billboards can give you the best of both worlds. Advertising with BCbillboards.ca will give you a niche for your business design, will target a high concentration of viewers for a comparably low cost, and will combine your website address with the advertisement so your customers know where to find you.

There are more Canadians on the road now than ever before, and within the Okanagan BC, there are over 100,000 people on the roads every day. That gives your 24/7 billboard an extremely high viewing for less than $25. Money well spent, with a long lasting and permeating effect. There is a hub of activity in the Okanagan, particularly on the highways coming in and out of Kelowna and area – BCbillboards offers ideal billboard placement from Enderby to the South Okanagan, and extending out to Highway 3.

Billboard advertising is on the upswing, as more and more businesses are taking advantage of consumers on the roads. Technology has also made it easier for billboards to be created with less expense. Our increased capacity for digital printing has made advertising on billboards accessible to small businesses and non-profit organizations.

One of the most important and outstanding factors in the advertising world right now, is marketing for your website. Optimizing and driving consumers to your website is the single most important thing you can do for your business.

Here are some facts as to why connecting billboard advertising to your business website is so important:

  • In the U.S. there are currently more mobile subscribers than TV & Internet subscribers combined.
  • Mobile web access (hand held devices) will surpass PCs by 2013.
  • Canadians lead all countries in engagement and online usage, on average we spend 42 hours online each month.
  • Canada is the highest penetrated country in terms of Internet usage.
  • Online videos watched by Canadians grew 123%, translating into an average of 263 videos per viewer, per year. (More than half of those watchers are over the age of 35)
  • 97% of Canadians online in 2009 conducted a search.
  • 48% of Canadians are on Facebook

A one year contract with BCbillboards.ca will bring you over a million views. Contact us today.

 

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Why Billboard Advertising Rates in Kelowna can be Expected to Rise, and Why Locking in your Rate is a Great Idea

There are many Highway billboard signs at the entry points to Kelowna; however, there are very compelling reasons why we can expect higher billboard rates in the future. It is really a matter of supply.

Firstly the number of signs will gradually decline. We predict at least one half of all the signs in West Kelowna will disappear to development over the next 10 years. Traditionally, billboards have been placed almost exclusively on native lands. There are now much more favorable leasing possibilities on these lands and this will spell the elimination of many existing signs to make way for development.

Secondly, Kelowna billboard rates are currently just 5% to 10% of the cost of larger markets such as Toronto or Seattle. If you’re selling Rolex watches there is a unique value to a metropolitan market. Tim Horton’s customers however are the same everywhere but Billboard rates to reach them vary drastically across the country.

Thirdly, growth in the local economy means higher traffic counts and a larger number of advertisers wanting space.

Fourthly, the industry at large is based on traffic counts. Kelowna currently has the lowest rates in the country when based on the cost / impression (motorist). Rates will more accurately reflect traffic volumes ( and will rise) as limited availability becomes an issue.

And finally, there is a steady increase in the number of National advertisers wanting a presence in Kelowna and a shrinking supply of billboards. The result will be higher prices.

Book your space early and negotiate a renewal term. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information visit our website: www.BCbillboards.ca or give us a call at: 1-800-795-7525

By Jim Wannop

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