Posts tagged effective design

Clean, Simple, Effective Advertising

Effective billboard design goes beyond making an ad look nice. Effective advertising captures your audiences attention while delivering a message as clear, concise, and creative as possible. A billboard is effective because of its ability to deliver a message creatively, making the specific ad campaign as unique and clear as it needs to be. Simplicity in design is the best possible means of achieving a digestible form of relevant information at lightning speed – this is where the beauty of billboards comes into play. As consumers we receive messages from advertising in quick form, especially when driving our vehicles; this message needs to be one that is clean, free of clutter, and captivating. There are endless possibilities in design with a 2D medium, it isn’t just about making the statement of “buy our product”, it is about finding a way to connect your consumer with the content of your ad in a creatively direct way.

Billboards can turn a blank canvas into a cleverly balanced ad campaign by focusing on the effectiveness of strong, simple design – without saturation, bringing simplicity in advertising to its most effective height.

BCbillboards is a leader in the field of creating marketing opportunities that shine a spotlight on your business, campaign, or cause. The Okanagan is home to some of the most progressive businesses and industries in the country and BCbillboards is there to provide the opportunity to advertise with clarity to the consumers you need. Using a medium that is designed to deliver a message creatively and simply to thousands upon thousands of viewers, repeatedly, is an opportunity to succeed in the most memorable way.

Contact BCbillboards.ca to start capturing the attention you need.

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Raising the Bar for Billboard Design

The BCbillboards design centre brings professional industry standards to every billboard we create. We have the years of experience to meet and exceed the criteria of excellence that we aspire to provide to your ad campaign. When designing a billboard it is important that the design team you choose is able to meet the particular criteria to make your ad campaign experience as seamless and coherent a process as possible. There are particular guidelines to make this happen – specific billboard design rules to follow in order to make the most of your time and money.

Here are some design rules that should be followed when creating an ad campaign for your billboard:

  1. Keep the message simple
  2. Use an image or photo to extend the message you are trying to convey
  3. Use as few words as possible. Remember you have a very short time in which to capture the attention of the consumer
  4. In addition to a web address or phone number, use the text to make your name or brand dominant. Try to convey the rest of the message through your photo or image
  5. Use only professional artwork images and photos. It is easy and inexpensive to buy great photographic images on the web. Avoid using your own photos
  6. Keep all lettering at least 6 inches tall. Anything smaller cannot be read by a passing motorist
  7. If the Billboard is a long way off the highway, the lettering will need to be large
  8. Try to use primary colours that do not blend in with nature. Use contrast between your lettering and the background making it easy to read
  9. The primary or dominant image should take up two-thirds of the space. The viewers eyes will go here first and then to the name or contact information. A sign that is split in half is confusing as it lacks one dominant feature
  10. Your name must be large and easy to remember
  11. The design should convey a unique feature of your business that is a call to action. For example: “Drag, tow or bring in any car and we will give you $2500 off your next vehicle purchase”
  12. Get in your car and go find billboards that stand out. Which company names do you remember? Look at the concept and colours that they are using. Also notice what doesn’t work

Contact BCbillboards.ca to get the most out of your design team

 

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Effective Billboard Design

Is a Billboard a great marketing tool or a big waste of money?

It can be both really, depending on your design. Next time you drive past some billboards, notice the features that grab your attention and see which advertisers you remember. Now how do you reach them? Just for fun do a Google search of the names that you recall. If you find one of them easily and quickly, then go to their website. Is their website easy to navigate and is it easy to contact them? If you were able to get this far that company is doing all the right things; effective billboard design, brand awareness and easy to remember website optimization.

From here of course you also need a great website.

Do they get the message
? A simple image that speaks a thousand words can get the message across instantly whereas a poorly thought out ad can be a huge waste of money. I loved the image of the kid in the bleach commercial holding an ice cream bar and leaving it melting on the shoulder of the man seated in front of him at the ball game. He realizes it is melted and just leaves it there…on the guys white shirt.

Very effective with little dialogue. The right message in the right place generates sales.

For billboard design ideas visit our website at: www.BCbillboards.ca or call us at: 1-800-795-7525

By Jim Wannop

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