Posts tagged High Impact Advertising

Advertising Opportunities in the Okanagan

The Okanagan Valley in British Columbia, Canada is one of the most beautiful places in the world. Boasting mild winters with plenty to keep everyone busy on and off the slopes it has hot, sunny summers filled with lake-goers and water sports. Bringing visitors in from all over the globe, the Okanagan has world class restaurants and resorts, creating some of the busiest highways in the country. For businesses wanting a high-impact, cost-effective medium to advertise, billboard advertising is the best option. From smaller, newer companies wanting to build their brand, to businesses who just want to create a constant flow of consumers to their business and build awareness of their logo and brand name, billboard advertising has an advantage over other means of advertising by providing a clear, dependable, and low-maintenance means of communicating your message to your desired consumers with effective simplicity. has billboards throughout the Okanagan. is a full service outdoor billboard company with sign locations on Highway 97 entering the Central Okanagan Valley from the east ( Revelstoke, Calgary), from the west (Vancouver) and Highway 3 entering from the south (West Kootenays, Castlegar, Trail, and Grand Forks).

By selecting highway billboard signs as your preferred advertising medium, you are choosing the most high-impact, cost-effective medium. With the advances in technology today, you have limitless possibilities for the design of your company’s billboards. will give you everything you need including branding advice, campaign strategy, and superior ad design.

Leave a comment »

Raising the Bar for Billboard Design

The BCbillboards design centre brings professional industry standards to every billboard we create. We have the years of experience to meet and exceed the criteria of excellence that we aspire to provide to your ad campaign. When designing a billboard it is important that the design team you choose is able to meet the particular criteria to make your ad campaign experience as seamless and coherent a process as possible. There are particular guidelines to make this happen – specific billboard design rules to follow in order to make the most of your time and money.

Here are some design rules that should be followed when creating an ad campaign for your billboard:

  1. Keep the message simple
  2. Use an image or photo to extend the message you are trying to convey
  3. Use as few words as possible. Remember you have a very short time in which to capture the attention of the consumer
  4. In addition to a web address or phone number, use the text to make your name or brand dominant. Try to convey the rest of the message through your photo or image
  5. Use only professional artwork images and photos. It is easy and inexpensive to buy great photographic images on the web. Avoid using your own photos
  6. Keep all lettering at least 6 inches tall. Anything smaller cannot be read by a passing motorist
  7. If the Billboard is a long way off the highway, the lettering will need to be large
  8. Try to use primary colours that do not blend in with nature. Use contrast between your lettering and the background making it easy to read
  9. The primary or dominant image should take up two-thirds of the space. The viewers eyes will go here first and then to the name or contact information. A sign that is split in half is confusing as it lacks one dominant feature
  10. Your name must be large and easy to remember
  11. The design should convey a unique feature of your business that is a call to action. For example: “Drag, tow or bring in any car and we will give you $2500 off your next vehicle purchase”
  12. Get in your car and go find billboards that stand out. Which company names do you remember? Look at the concept and colours that they are using. Also notice what doesn’t work

Contact to get the most out of your design team


Leave a comment »

Billboards Help Advertising Get Off the Couch

We have come a long way since the first televisions were installed in nearly every home, and television ads were served up to millions of viewers from the comfort of their couches.

Savvy companies know that North America is also a mobile nation with both work and recreation activities. Advertising is moving with us, in the form of outdoor advertising mediums such as buildings, buses, and park benches. Billboard advertising has a long history dating back to the 1800’s, and today this advertising medium is still popular with outdoor advertisers from film studios to telecommunication empires to fortune five-hundred companies.

Marketing Executives such as Frank Mendicino of Alliance Films spends 25 per cent to 40 per cent of his ad budgets on out-of-home advertising in the summer months, when Canadians are out and about and watching less TV. As the company is preparing for the release of the film, The American, he knows his ads need to reach large groups of people on the move. Annette Warring, chief executive officer of Vizeum Canada, Alliance Films’ advertising agency echoes these thoughts, “We spend a lot of time working with Alliance deciding who we need to target for a particular film.”

Advertisers want billboards that are placed where large groups of their target markets are, but billboards also need to be highly visible for both pedestrians and vehicle traffic. This means a desirable location, size, position, and lack of competing ads make a billboard a more effective advertising medium. Billboards that possess these criteria will earn building owners top dollar. Randy Otto, president of Vancouver based Pattison, says proximity of ads is just one zoning issue that can determine where billboards can be erected, and looks to maximize his advertising dollars based on these essential criterias.

Digital billboards can enhance desirability and visibility of ads, by rotating ads every 15 seconds, or projecting media onto a retail window at night, or even use audio to enrich the viewer’s experience. Nick Barbuto, vice-president of digital solutions at advertising agency Cossette, points to a 2007 billboard ad for Paranormal State, a ghost-themed television show. The ad used directional audio that aimed a chilling sound at passers-by.

Margaret Burnside, vice-president of marketing at Alliance, likes digital billboards for this very reason. “As we get closer to a theatre opening, we can change that creative up so eyeballs viewing it will see something new and different every time,” she says, adding that live data can even be streamed into ads on digital billboards. Whether traditional or digital, every billboard can entice people to a website for an experience. “We want to drive people to the Web, where the intention is to get them to interact with the content and engage in the movie by doing things like watching the trailer,” says Ms. Warring.

Whether static, rotating, sound or animation enhanced, there is no doubt that billboard ads and other outdoor advertising are a popular and effective form of getting the message to market. In 2009, advertisers in Canada spent close to half a billion dollars on out-of-home advertising, including billboards, transit advertising and street furniture. In the United States, advertisers spent about $6-billion on these ad mediums.

Top 10 out-of-home advertisers in Canada in 2009

1. Telus Corp.
2. BCE Corp.
3. McDonald’s Corp.
4. Molson Coors Brewing Co.
5. Tim Hortons Inc.
6. Rogers Communications Inc.
7. Government of Canada
8. Provincial government lotteries
9. Labatt Breweries of Canada
10. Astral Media Inc.

Top 10 in the U.S.:

1. Verizon
2. McDonald’s Corp.
3. AT&T Corp.
4. Geico
5. Warner Bros Pictures
6. Coca-Cola Co.
7. PepsiCo. Inc.
8. State Farm Life Insurance Co.
9. Apple Inc.
10. MetroPCS Wireless Inc.

For more information on billboard advertising, visit our website: or call us toll free: 1-800-795-7525

by Jim Wannop

Sources: Nielsen Media Research, Outdoor Advertising Association of America


Leave a comment »

Smart Billboards

Look, It’s a Bird, It’s a Plane, It’s … A Smart Billboard!

Just like the Wright Brothers’ aircraft was once considered a flight of fancy, billboard advertising that is aware of its surroundings, and adapts to your activities also seems far fetched, at first glance.

Smart Billboards are becoming the norm, and cellular technology allows them to deliver ads that are geared to those watching. The smartphone company, RIM, recently filed patents to marry Blackberry technology with roadside advertising. Data is collected from nearby Blackberry users, which determines traffic speed and density of vehicle and pedestrian traffic. This data is then used to determine the type of ads that are displayed on the billboards.

The two patents RIM has filed are for “Adaptive roadside billboard system and related methods” and “Adaptive pedestrian billboard system and related methods”, and both are described as having data banks capable of highly customized advertising based on traffic speed and density. When traffic is moving fast, the ads served are simple, motionless, and easy to identify, such as logos and product or company names. Static billboard ads that can easily be picked up in our peripheral vision are less likely to distract drivers who are focused on a busy British Columbia highway, or annoy pedestrians in a hurry. When traffic is slow, such as in a traffic jam or a densely populated street in downtown Kelowna, consumer attention is more available, so the advertising becomes more informative and people can absorb the product benefits, promotions, or incentives.

Looking into the future of these Intelligent Highway Signs, the potential lies in delivering advertising that is tailor made to our interests, based on specifics like age, gender, and even previous shopping preferences and purchases. The sky is the limit for these Billboards to serve us intuitive ads, but smart advertising must be balanced with privacy laws and demand.

Smart Billboard Advertising comes with its benefits for both the consumer and the advertiser. Instead of intrusive advertising like TV ads, door to door sales, and cold calling, consumers can see more of what they want, when they want, while advertisers get more effective billboard advertising and satisfied customers. We say … let ‘er fly.

For more information on billboard advertising, visit our website: or call us toll free: 1-800-795-7525

by Jim Wannop


Leave a comment »