Posts tagged high-impact

Summer and High Traffic Benefits

Summer will be upon us before we know it here in the Okanagan Valley. With thousands of drivers on the roads it makes for one of the highest viewing times of the year. Vacationing throughout the Okanagan, including: South OK, Penticton and area, and through the popular destination of Kelowna with it’s increased summer population – billboard viewing is at it’s finest. This is quality time for building your brand and claiming the undivided attention of travellers, attracting the greatest number of impressions, and increasing the traffic past your billboard with the constant onset of summer holiday-goers. Placement of your billboard with BC billboards will occur on some of the busiest highways in BC, reaching travellers throughout the Okanagan; including the pristine highways around Osoyoos and Oliver, Hwy 97, and Hwy 3. Your advertising will stand out to RV enthusiasts, families, business travellers, and those travelling on summer vacation. With an effective advertising campaign that will be designed with your needs and business growth in mind, the possibilities are endless.

Helping you achieve a successful business campaign during the busy summer months of travel is of utmost priority to us at BCbillboards, taking advantage of the far reaching opportunity of summer travel is your gain. The power of a creatively constructed billboard, ideal highway placement, and high circulation is a recipe for continuous public awareness of your brand or cause – bringing you what you need for the advancement you want.

Adding to the high density of views during the summer months, is the beneficial attraction of creatively composed  billboard ads. Everyone has fun and sun on their minds during the summer months and when an ad materializes these thoughts back to the viewer, it has an added beneficial impact. By bringing inspiration to a summer day, your ad campaign can take advantage of the summer loving focus – through images and ads that promote and attract the spirit of Summer. Reflecting the desires of the public in your ad campaign is what BCbillboards will help you achieve. In turn, your billboard advertising will stand out in the crowd with a bold and effective message.

Contact BCbillboards and we will help drive your successful summer ad campaign.

 

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Create Impact

Within the Okanagan, BCbillboards is one of the leading billboard companies, reaching far and wide to customers from Osoyoos to Enderby, British Columbia. One of the most important aspects of creating a billboard campaign is the use of impact: making the best use of your brand by creating a unique, smart, and accessible ad campaign that stands out among competitors. Our design portfolio comprises a very diversified clientele, incorporating a wide range of designs from simple statements to bold and vibrant advertising images. Advertising on billboards creates a unique design opportunity for your brand and your business. By creating an ad campaign with an advertising company that has the experience and expertise that BCbillboards is widely known for, you can rest assured that your billboard will be created with the utmost attention to detail and professional criteria for billboard effectiveness.

Our billboard design centre outlines the exceptional criteria that we follow as part of the above par standards we aim for in billboard advertising. By creating an impact through the use of powerful billboard design techniques, we drive customers to your business by designing a billboard the public will remember. BCbillboards makes an impact throughout the Okanagan The traffic volume within key areas where our billboards are placed brings the highest impression with the lowest cost in the country. There is a high density of viewers in Kelowna, West Kelowna, Penticton, through to Osoyoos and Enderby – making it even more important to have an effective design strategy and competitive ad campaign.

BCbillboards integrates exceptional design and knowledge with effective billboard placement throughout the Okanagan. Visit BCbillboards.ca to get the most out of your billboard advertising experience.

 

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Why Kelowna B.C. is the best advertising deal in the country

Where can you have close to 100,000 people see your ad for less than $25/day?
If you guessed Kelowna B.C. you are correct. When taking into account traffic numbers, Billboard rates in the Central Okanagan are some of the lowest in the country. Compare these traffic counts and rates:

Hwy 97 – West Kelowna near Boucherie Rd.   August daily impressions 100,000
Billboard cost – $725/month or less than $25.00/day

Spadina Ave. – Toronto August daily impressions 48,000
Billboard cost – $16,000/month or more than $530.00/day

Toronto is over 20 times the cost for about 1 /2 the exposure. If you are selling Rolex you may want to be in Toronto… but if you are Tim Horton’s the market consumer is the same . There is approx 1.6 of them per car. Imagine you are a family restaurant in Kelowna wanting to use outdoor advertising. After your initial print, production and design charges (less than $1500) your monthly cost is a fraction of the cost of other cities to reach a greater number of people.

Book your space early and negotiate a renewal option. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.

For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525

By Jim Wannop

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