Posts tagged outdoor advertising

Why having a Billboard is Important to Your Business

The conventional means of advertising, i.e. TV, Radio, Yellow Pages, Magazines, is falling by the wayside in this generation of new technology and constant high activity. This means that a business needs to find new and more effective ways to market themselves and build their brand recognition. Advertising on billboards can give you the best of both worlds. Advertising with BCbillboards.ca will give you a niche for your business design, will target a high concentration of viewers for a comparably low cost, and will combine your website address with the advertisement so your customers know where to find you.

There are more Canadians on the road now than ever before, and within the Okanagan BC, there are over 100,000 people on the roads every day. That gives your 24/7 billboard an extremely high viewing for less than $25. Money well spent, with a long lasting and permeating effect. There is a hub of activity in the Okanagan, particularly on the highways coming in and out of Kelowna and area – BCbillboards offers ideal billboard placement from Enderby to the South Okanagan, and extending out to Highway 3.

Billboard advertising is on the upswing, as more and more businesses are taking advantage of consumers on the roads. Technology has also made it easier for billboards to be created with less expense. Our increased capacity for digital printing has made advertising on billboards accessible to small businesses and non-profit organizations.

One of the most important and outstanding factors in the advertising world right now, is marketing for your website. Optimizing and driving consumers to your website is the single most important thing you can do for your business.

Here are some facts as to why connecting billboard advertising to your business website is so important:

  • In the U.S. there are currently more mobile subscribers than TV & Internet subscribers combined.
  • Mobile web access (hand held devices) will surpass PCs by 2013.
  • Canadians lead all countries in engagement and online usage, on average we spend 42 hours online each month.
  • Canada is the highest penetrated country in terms of Internet usage.
  • Online videos watched by Canadians grew 123%, translating into an average of 263 videos per viewer, per year. (More than half of those watchers are over the age of 35)
  • 97% of Canadians online in 2009 conducted a search.
  • 48% of Canadians are on Facebook

A one year contract with BCbillboards.ca will bring you over a million views. Contact us today.

 

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Why Choose BCbillboards.ca for your Billboard Needs?

Finding the right billboard company to meet all of your needs for your advertising campaign can and should be found in one company. There are many aspects to designing a billboard that make it effective, eye-catching, and worth your money. At BCbillboards we provide our customers with an exceptional business experience, making your time and financial investment a priority with what we do. We have the least expensive locations, with the highest number of views in Canada. Our experts will help you build your brand and your campaign strategy whether you are a small business or an established business. Building your brand with visual information that is concise, creative, and makes an impression upon the viewer is how we will attract attention to your ad campaign and keep it there. We are on your side, working for you, and helping you produce results – including graphic design and production of the ad. This is our specialty. Rest assured, your ad campaign will have the advantage of experts in the field creating your ad.

We have billboard placement throughout the Okanagan Valley, including the areas of Kelowna, West Kelowna, Osoyoos, Oliver, Penticton, South Okanagan, North Okanagan Vernon, Enderby, and along Hwy 97 & Hwy 3. The billboards in these areas have high-impact, high viewings throughout the year.

Our billlboards are engineered for safety and strength; being durable and able to withstand the elements in all seasons is necessary. BCbillboards also has a quick turnaround time. Your image will be installed in less than two weeks from the time your ad is ready. We will be honest and help you design successful, bold images that work. Consulting is free of charge, your business is important to us, and we want to earn it!

Contact BCbillboards today to get a quote on a billboard for your business campaign.

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Clean, Simple, Effective Advertising

Effective billboard design goes beyond making an ad look nice. Effective advertising captures your audiences attention while delivering a message as clear, concise, and creative as possible. A billboard is effective because of its ability to deliver a message creatively, making the specific ad campaign as unique and clear as it needs to be. Simplicity in design is the best possible means of achieving a digestible form of relevant information at lightning speed – this is where the beauty of billboards comes into play. As consumers we receive messages from advertising in quick form, especially when driving our vehicles; this message needs to be one that is clean, free of clutter, and captivating. There are endless possibilities in design with a 2D medium, it isn’t just about making the statement of “buy our product”, it is about finding a way to connect your consumer with the content of your ad in a creatively direct way.

Billboards can turn a blank canvas into a cleverly balanced ad campaign by focusing on the effectiveness of strong, simple design – without saturation, bringing simplicity in advertising to its most effective height.

BCbillboards is a leader in the field of creating marketing opportunities that shine a spotlight on your business, campaign, or cause. The Okanagan is home to some of the most progressive businesses and industries in the country and BCbillboards is there to provide the opportunity to advertise with clarity to the consumers you need. Using a medium that is designed to deliver a message creatively and simply to thousands upon thousands of viewers, repeatedly, is an opportunity to succeed in the most memorable way.

Contact BCbillboards.ca to start capturing the attention you need.

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Advertising Opportunities in the Okanagan

The Okanagan Valley in British Columbia, Canada is one of the most beautiful places in the world. Boasting mild winters with plenty to keep everyone busy on and off the slopes it has hot, sunny summers filled with lake-goers and water sports. Bringing visitors in from all over the globe, the Okanagan has world class restaurants and resorts, creating some of the busiest highways in the country. For businesses wanting a high-impact, cost-effective medium to advertise, billboard advertising is the best option. From smaller, newer companies wanting to build their brand, to businesses who just want to create a constant flow of consumers to their business and build awareness of their logo and brand name, billboard advertising has an advantage over other means of advertising by providing a clear, dependable, and low-maintenance means of communicating your message to your desired consumers with effective simplicity.

BCbillboards.ca has billboards throughout the Okanagan. BCbillboards.ca is a full service outdoor billboard company with sign locations on Highway 97 entering the Central Okanagan Valley from the east ( Revelstoke, Calgary), from the west (Vancouver) and Highway 3 entering from the south (West Kootenays, Castlegar, Trail, and Grand Forks).

By selecting highway billboard signs as your preferred advertising medium, you are choosing the most high-impact, cost-effective medium. With the advances in technology today, you have limitless possibilities for the design of your company’s billboards. BCbillboards.ca¬†will give you everything you need including branding advice, campaign strategy, and superior ad design.

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Powerful Brand Building with Billboards

Clever design combined with a clear and simple tag line makes a brand easy to remember. Building your brand is essential to bringing customers back to your business time and time again. Tag lines, when they are short and clear, are there to get people to remember a certain brand. If you have a strong logo and identity, that is often enough to bring customers to your door – because of the recognizable brand.

With billboard advertising there is a very short amount of time to capture the attention of your audience; and there are certain principles that help in attracting and keeping that attention for as long as it takes for your billboard design to deliver it’s message. Some of these principles of design are not utilized by many advertising companies – this creates a campaign that will not serve it’s purpose. Even subtle errors in design can make all of the difference to whether or not your ad campaign will attract the consumers you are marketing to. If the design of the ad distracts away from the content then you lose your audience and the billboard campaign collapses. The designers that work for you in the design centre at BCbillboards understand all aspects of clear and effective billboard design, and will create an ad campaign with a clearly communicated message – a simple, clean, readable design that shows exactly what you have to offer in a balanced layout for all to see.

When you want to capture attention and build your brand, there is no better option for reaching a high number of consumers within a short period of time – for a cost much less than other forms of advertising. Contact BCbillboards.ca to start building your brand and create an effective ad campaign.

 

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Creating a Successful Billboard Campaign

In order for a billboard to escape the saturated roadside advertisements and stand out as a memorable and unique ad campaign, there needs to be a difference that sets it apart. Creating a successful and effective billboard campaign depends on acquiring your audience’s attention and making your ad distinct, unique, and catchy enough to remember. Eye-catching ads are few and far between, most ad campaigns get lost with over saturation in the marketplace and end up losing impact and money. Creating an ad that a passerby won’t easily forget, and one that will bring your audience to you or your website, is going to make your ad campaign a worthwhile investment. Sometimes just a catchy campaign that directs or draws in the audience to your website is all it takes. In this age where most businesses have a website and most consumers look to a website address as the first point of reference for a business, it is more important than ever to provide the means to get there, and get there with style! In this way, your audience grows with your brand building.

In the Okanagan, BC, BCbillboards provides the opportunity to join creativity and effective ad campaign marketing with your business for a powerful and unique marketing experience. Making your ad campaign inviting, interesting, and accessible is one of our goals. Driving traffic to your business and to your website using one of the most effective marketing tools to build your brand is our job. We will provide a high-profile opportunity for your business to succeed and flourish in today’s over saturated market.

Throughout the Okanagan we provide high-quality billboards created with clarity and with your audience in mind; keeping tag lines creative, short, to the point, and memorable.

Contact BCbillboards.ca to advertise in the right place, in the right way.

 

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Raising the Bar for Billboard Design

The BCbillboards design centre brings professional industry standards to every billboard we create. We have the years of experience to meet and exceed the criteria of excellence that we aspire to provide to your ad campaign. When designing a billboard it is important that the design team you choose is able to meet the particular criteria to make your ad campaign experience as seamless and coherent a process as possible. There are particular guidelines to make this happen – specific billboard design rules to follow in order to make the most of your time and money.

Here are some design rules that should be followed when creating an ad campaign for your billboard:

  1. Keep the message simple
  2. Use an image or photo to extend the message you are trying to convey
  3. Use as few words as possible. Remember you have a very short time in which to capture the attention of the consumer
  4. In addition to a web address or phone number, use the text to make your name or brand dominant. Try to convey the rest of the message through your photo or image
  5. Use only professional artwork images and photos. It is easy and inexpensive to buy great photographic images on the web. Avoid using your own photos
  6. Keep all lettering at least 6 inches tall. Anything smaller cannot be read by a passing motorist
  7. If the Billboard is a long way off the highway, the lettering will need to be large
  8. Try to use primary colours that do not blend in with nature. Use contrast between your lettering and the background making it easy to read
  9. The primary or dominant image should take up two-thirds of the space. The viewers eyes will go here first and then to the name or contact information. A sign that is split in half is confusing as it lacks one dominant feature
  10. Your name must be large and easy to remember
  11. The design should convey a unique feature of your business that is a call to action. For example: “Drag, tow or bring in any car and we will give you $2500 off your next vehicle purchase”
  12. Get in your car and go find billboards that stand out. Which company names do you remember? Look at the concept and colours that they are using. Also notice what doesn’t work

Contact BCbillboards.ca to get the most out of your design team

 

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